West Virginia Learning the Power of Web 2.0 Marketing
Written by Jason Keeling on May 10, 2008
Traditional channels of reaching people are rapidly changing, and those organizations that discover, learn, and embrace today’s online technologies will surely be ahead of the curve. The Next Generation Marketing workshop series was designed to help business owners, marketing executives, and entrepreneurs unleash the power of Web 2.0 marketing tools, strategies and tactics. Sessions are scheduled across West Virginia on May 13 (Huntington), May 14 (Charleston), May 22 (Morgantown), and June 12 (Martinsburg).
‘Old-School’ Principles, New-School Strategies
Next Generation Marketing is a project envisioned by would-be competitors who recognized collaboration is more productive than isolation. They include Jeff James of Mythology, Justin Seibert of Direct Online Marketing, and Skip Lineberg of Maple Creative, each of which are West Virginia based businesses.
Next Generation Marketing addresses and examines several newfangled marketing strategies, while it brings an old-school approach with regard to business discipline. “Many people think marketing is void of accountability,” observed Lineberg, who is chief creative officer for Maple Creative and a contributor at aBetterWestVirginia. “Thanks to the Internet and especially the advent of many Web 2.0 tools, there has never been a more opportune time to create marketing programs that are fully accountable,” he added.
Become a Marketing ‘Rock Star’
The series will have a sort of “rock star” element as well, as the programming includes some of the state’s most successful and accomplished executives. “We want participants to really understand and embrace the applications for this new generation of marketing tactics. Rather than simply hearing from marketing consultants, like the three of us, participants will also get the straight scoop from successful folks in the private sector,” said James, in reference to scheduled speakers Elizabeth Pellegrin, chief marketing officer at Charleston Area Medical Center; Bill Rock, president and CEO of Snowshoe Mountain Resort; and Brad Howe, assistant athletic director at West Virginia University.
For more information visit www.marketingconference.org or call (877) 858-0982.
Posted in Business, Education, Media, West Virginia
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May 10th, 2008 at 4:07 pm
Jason- thanks for helping us promote Next Generation Marketing! I really appreciate your support and look forward to seeing you there.
Skip
May 14th, 2008 at 10:52 am
Jason, It was great meeting you at the event. I really like what you are doing with this blog. I am glad to see some great WV things here. I hope you got as much out of the event as I did.
Adam
May 15th, 2008 at 11:49 am
Jason - thanks for your help promoting and everything you did down in Huntington. I loved your Twitter example and it played perfectly during the Charleston session. One young man asked whether it had any real applications (a very legitimate question) and I responded with your Groundswell story. How effective was that?! Hope to see you again soon.
May 20th, 2008 at 5:56 pm
As a recent attendee of the nextgenerationmarketing, I can honestly say it was awesome! I have been in marketing and public relations for over 10 years and still learned so much in the one day session it was amazing. Skip, Justin, and James make the day fly by and are all wonderful presenters.
I am a believer that this new thing we call social media and internet marketing is the next phase in the communications profession. After attending this interactive seminar I now feel like a “marketing rockstar” and can’t wait to shred on some blogs!
Todd Beane, Communications Marketing Specialist, WV State University
May 20th, 2008 at 6:05 pm
Todd - Shred on, brother. Now you just need to start some ski blogs to see if you can’t get invited to ski blogger day up at Snowshoe. I started salivating when I heard Bill Rock talk about that.
Seriously, thanks for the kind words. You know I agree with you about where marketing is going. It’s also great to see where you’re taking your site. It blew me out of the water the first time I saw it - what a nice way to turn around stereotypes about WV!
PS - Added your blog to the conference blogroll today.
May 25th, 2008 at 7:31 am
The times they are achangin’. I guess it’s time to catch up…again.