Marketing West Virginia’s People and Places Online

Date Written by Jason Keeling on May 31, 2011

The Integrated Marketing Communications (IMC) program at West Virginia University has expanded rapidly over the last several years. Their first official conference is June 3/4 in Morgantown.

As one of the nation’s more rural states, West Virginia has traditionally been seen as disconnected from much of the country. However, as state businesses, organizations and residents become more “wired,” via the Internet and mobile devices, the more we’re able to demonstrate in fact, we are quite capable, relevant, and connected.

It’s important to recognize that each of our virtual spaces provide ideal means for appropriately promoting our causes, businesses and regions. But this requires a degree of marketing savvy, whether we’re in professional sales, an everyday employee or a small business type.

In concurrence with the INTEGRATE 2011 conference, we’re trying to generate some online discussion. Please tell us how your organization or business is maximizing the Web’s marketing potential. Or maybe you know of others who are effectively using the Internet to support their passions. Either way, your examples/comments are welcomed.

Buffalo Creek: Remembering the Disaster

Date Written by Jason Keeling on February 26, 2011

Aerial view of Buffalo Creek aftermath. - The Herald-Dispatch - File PhotoHistory is filled with tragic events. Moments characterized by pain, the loss of lives, and human malice or error. These instances compel the public’s attention; they lead us to pause, empathize, and reflect on what’s happened.

But over time, we tend to go about our day-to-days and forget, while those people impacted quietly rebuild their worlds. As for the rest of us, the least we can do is remember, and perhaps be moved to help right a few wrongs.

Hell On Earth

Feb. 26, 1972, several communities throughout Logan County experienced hell on earth. After the failure of a coal waste impoundment, 132 million gallons of black liquid slurry ripped across the land, destroying most everything in its path, killing 125 individuals, leaving over 1,000 people injured, 4,000 homeless, and causing $50 million in property damage given the destruction of over 500 homes.

Denying our past is no way to establish a better future, and with this in mind, let’s solemnly remember victims of the Buffalo Creek flood.

An Age-Old Pattern

Observe the below records to discover some unsettling details, such as tepid government oversight of the dam prior to its failure, the minimal restitution paid by the responsible company and allowed by state leaders, the pittance of a settlement received by survivors, and the subsequent psychological distress experienced within the Buffalo Creek communities.

These troubling facts are part of an age-old pattern in West Virginia and Appalachia, whereby industrial endeavors are valued above people and places. Even today, some of our prominent political figures seem to be working against environmental protection efforts intended to further shield citizens from harm.

It’s important to remember Buffalo Creek, to recognize the lost, recount the grave costs, and be reminded of our responsibility to promote economic, social and environmental justice.


West Virginia State Archives: Buffalo Creek

Charleston Gazette, 1997 Series: Voices of Buffalo Creek

Herald-Dispatch: Photo Gallery - The Buffalo Creek Flood

Mimi Pickering film: “Buffalo Creek - An Act of God” | Excerpt

American Minor song: “Buffalo Creek” | Lyrics

- Photo Credits: The Herald-Dispatch

‘Essays on a West Virginia Childhood’ Enters New Phase

Date Written by Jason Keeling on February 22, 2011

Elizabeth Gaucher, \Last year blogger Elizabeth Gaucher originated an online writing project that encouraged others to connect by recounting their childhoods. She believes reflecting on and articulating childhood experiences can help the individual writer and reader to interpret life more clearly.

When she first conceived the idea, here were a few of her initial thoughts:

“When you Google “West Virginia childhood” or “Appalachian children,” let’s just say it’s not exactly a joy-fest. I’m interested in bringing diversity to the equation through a combination of elements: the eras of childhood, the age and gender of the children in the stories, humor and seriousness, economic circumstances, surrounding characters, setting, and theme.”

Hence, the Essays on a West Virginia Childhood collaboration was formed, and Gaucher unexpectedly began connecting with people like Anne Clinard Barnhill, a published author raised in the Mountain State. Her Winter Solstice essay drew the attention of several other professional writers to Gaucher’s blog, Esse Diem.

Interestingly, Gaucher reports all of the essays in the series were viewed and shared almost equally from a statistical perspective, and she credits the writers’ own networks for driving interest in the project. ”Networking with social media truly is a snowball,” she says. ”It takes some time to gain momentum, but when it does, stand back!”

The Power of Experiences

Essays to date have dealt with ethnic diversity, coming to grips with personal sexual orientation, mentoring by a beloved grandparent, and negotiating adolescent drama. Gaucher is already rolling into a new phase of the project, Essays on Childhood: A Sense of Place, which expands the theme beyond West Virginia experiences to connect with childhood in any place.

She writes: ”Being honest with ourselves, being vulnerable, and being real is important. As we go, not all essays will be about the beauty of childhood. I think one of the most valuable things that can happen in the project’s development is to provide a place to reflect on parts of childhood that are not easy or kind. Either way, I know the project will keep moving forward, and only grow in its mission to reveal the influence and power of our experiences as children on who we are today.”

What’s Your Story?

For those interested in writing for the project, Gaucher asks that you indicate such via comment here and she will follow up. For those who’d like to share a bit of perspective, but not submit a full essay, feel free to comment with your thoughts as well.

How has growing up in West Virginia influenced the person you are today? Or if you are raising children here, how do you think our state’s culture, environment, and people are shaping those children?

West Virginia Veterans, We Salute You

Date Written by Jason Keeling on November 11, 2010

From the Civil War to Operation Iraqi Freedom, over 200,000 West Virginians have served their country, offering more troops than any other state, on a per capita basis. They epitomize the definitions of duty and service.

On this Veterans Day, think of the time spent away from families, the stresses of being in harm’s way, and the many who lost their lives, making an ultimate sacrifice. As civilians, let’s respect, remember, and celebrate those who have so selflessly and bravely defended the nation.

If you would like to honor a specific Veteran or leave a general statement of thanks, please submit a comment to recognize your heroes. They deserve much praise.

Celebrate West Virginia’s Statehood by Helping Others Grow Network

Date Written by Jason Keeling on June 20, 2010

Today marks the 147th anniversary of West Virginia’s statehood. In celebration, several people from the Mountain State’s online community have offered submissions for this year’s “a Better West Virginia Network” initiative, outlining needs that exist within their organizational, business, and personal efforts.

As you peruse the various essays below, perhaps you can help participants make a worthwhile connection. Doing so is a great way to move West Virginia forward and demonstrate the Web’s potential to facilitate positive actions.

Thanks to everyone that has submitted blog comments, blog posts, and/or Twitter updates relating to the networking theme. Additional blog submissions will be linked as they are made available, or simply post your thoughts via comment.

Networking for a Better West Virginia

Date Written by Jason Keeling on June 16, 2010

West Virginia Day (June 20) provides an ideal time to celebrate the Mountain State’s many unique qualities, but it also offers us the opportunity to do something for the state’s betterment.

The online community is invited to join this year’s “a Better West Virginia Network” effort, intended to help connect organizations, businesses, and individuals according to their need(s).

For the most part, everyone has some need or challenge that can be solved through networking, and the Internet is an excellent medium for publicizing such needs and generating worthwhile connections.

Maybe your nonprofit needs more volunteers. Maybe your business needs new clients and/or employees. Perhaps you need a new job. Maybe you’re looking for someone with specialized knowledge to complete a project. Perhaps your community has a specific need.

In some cases, making local connection(s) could suffice, while other instances may require help from outside of the state. Think locally, nationally, or globally, whichever applies best to your circumstances.

Here’s how to participate within the “a Better West Virginia Network.”

a Better West Virginia Network

First, identify and describe the need(s) of your organization, business, community, or individual circumstance.

Second, publish this information on your blog or website, and forward the link to me via email: jason(at)keelingstrategic(dot)com. If necessary, my mobile is 304.989.3262.

Third, return to this blog on West Virginia Day, where a list of the various submissions will be posted.

Lastly, visitors will be encouraged to peruse the compiled list and help make any connections.

If you don’t have a blog or website, feel free to submit a comment here regarding such a need(s). If you use, publish your need there and include the #aBetterWVNetwork hash tag. Facebookers, connect with our fan page and submit your need there.

This process is intended to make us think about the various needs in West Virginia, and ideally, it will help make useful connections and establish positive outcomes.

Public involvement, to whatever degree, will determine the effectiveness of this effort. Thanks in advance for your interest.

Community Working to Attract Google Broadband Into West Virginia

Date Written by Jason Keeling on March 2, 2010

Internet connectivity is an essential tool in today’s modern economy, but West Virginia lags behind the nation when it comes to Web accessibility.

While 66 percent of U.S. households have Internet access, only 56 percent of West Virginia households are connected to the Web, according to a 2007 task force report by the state Public Service Commission.

Morgantown residents Erik Pietrowski and Ryan Siglar have taken up the cause of expanding broadband in their community, jump starting an effort to attract Google Inc. into the Mountain State.

Google ‘Fiber for Communities’

On Feb. 10, Google announced “Fiber for Communities,” a pilot project that will provide high speed Internet connectivity across the nation to selected cities sized from 50,000 to 500,000 people.

Pietrowski and Siglar immediately approached Morgantown City Council member John Gaddis and the municipality is now developing its proposal, in conjunction with the adjacent communities of Westover, Star City and Granville.

Community members are being encouraged to submit their comments before March 26, given that Google weighs public feedback when awarding such projects.

A WVU Integrated Marketing Communications student, Pietrowski said landing the project would increase business capacity, further educational opportunities and potentially force competing Internet service providers to lower prices.

He added that regardless of whether Google selects Morgantown, the initiative will benefit the community, as it has brought people together for a worthwhile cause, which can have a lasting impact.